About

I don’t just talk about marketing in China. I’ve helped build it.

I’m Doris Ke (刀姐), and I’ve dedicated my career to bridging the world’s most important business markets. With a community of over two million marketers, founders, and executives, I’ve become a leading voice by translating the complex realities of Chinese consumer behavior into actionable strategies for global growth.

My perspective isn’t that of an observer; it’s that of a practitioner.

I learned the rules of global brand-building from the inside at Unilever and Michael Kors. I then learned how to rewrite them during my time at Alibaba, the engine of China’s digital commerce revolution. This unique journey—from global corporations to the epicenter of Chinese innovation—gives me a rare and valuable lens.

Today, I am the Founder of Digipont. We are more than a think tank; we are a strategic network and growth partner for the world’s top brands. We move beyond theory to deliver results through:

· Invitation-Only CMO Summits & Workshops

· Executive Education & Training

· Bespoke Consulting for Market Entry & Expansion

This blog is a direct extension of my mission. It’s where I share the insights, decode the trends, and provide the clarity needed to compete and win. You will learn how to navigate the complexities of the Chinese market and leverage its innovations for global advantage.

Thank you for being here. The future of branding is global, and I look forward of building it with you.

– Doris Ke

· Explore Digipont’s Services → digipont.com

· Invite Doris to Speak → doris.ke@digipont.com